Jessica Totillo Coster Matt Edmundson Greg Zakowicz Russell Flawn Chloe Thomas

Customer Retention Live Q&A Panel

A Talk by Greg Zakowicz , Chloe Thomas , Jessica Totillo Coster , Russell Flawn and Matt Edmundson

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About this Talk

In this live Q&A session, summit host Chloe Thomas will be joined by a selection of our Customer Retention Speakers to answer your questions and round off Day 2 in style!

Key topics covered: - Where should you start your customer retention journey? (aka top strategies) - Should you focus on personalisation or automation first? - How do you work out how to split your time and budget between Acquisition and Retention? - For a Startup - should you do Retention marketing? And if so what...? - What evolutions are coming up in email marketing that we should be getting ready for?

About The Speakers

Greg Zakowicz

Greg Zakowicz

Email Marketing Specialist, Director of Content, Omnisend


Chloe Thomas

Chloe Thomas

Podcast Host, Author, and Host of the Summit, eCommerce MasterPlan


Jessica Totillo Coster

Jessica Totillo Coster

The Queen of Klaviyo & eCommerce MasterPlan Crew Member, eCommerce Badassery


Russell Flawn

Russell Flawn

Commercial Director, Pure 360


Matt Edmundson

Matt Edmundson

Founder & advisor to multiple successful eCommerce brands, Lots!