The REAL Personal Touch

Today is Customer Retention Day – so there’s a lot of talk about automations, and segmentation, and mass personalisation (if that’s even a thing!!). As an antidote to that our guest for this session, Matt Edmundson is going to delve into The REAL Personal Touch – when you really connect with the customers, in ways that can’t be managed by AI or an algorithm.

I’ve known Matt for a few years now, he’s a fellow eCommerce podcaster, and runs / advises several impressive eCommerce businesses. Our discussions always go in a direction I’d never have expected – so prepare for great, and possible off-the-wall ideas for upping your retention rates by building a REAL connection…

Find out more about how Matt can help you via the link on the right hand side.